The Shifting Landscape of Genetic Genealogy

There was a time when DNA kits flew off of shelves and people lined up by the hundreds to purchase them on sale at genealogy events. Not anymore. Why are sales slowing down? It’s a tale of the shifting landscape of genetic genealogy… and some squandered opportunities.

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Why Your DNA Matches Aren’t Responding

DNA has unlocked countless genealogical mysteries. Whether it’s a woman learning she has two half sisters or finding a match that helps break down a brick wall, the potential of DNA as a genealogical tool cannot be overstated. So why is it that when we take an AncestryDNA test, our matches don’t respond when we…

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